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ME by Meliá Comes to Los CabosApril 23, 2007 By: Mark Rogers Travel Agent
Sol Meliá's new brand targets guests craving connectivity
Last month, Sol Meliá Hotels & Resorts relaunched Meliá Cabo San Lucas, renaming the property ME Cabo, making it the newest resort in the company's ME by Meliá brand. These are experience-based hotels catering to adults, featuring a signature Yhi Spa, total connectivity, aromatherapy experiences throughout the hotel and environmentally friendly lighting. ME Cabo's 150 rooms and suites have been totally refurbished, Sol Meliá having completed a multi-million dollar renovation earlier this year.
"For our ME by Meliá hotels, we've created the role of
Experience Manager," says Vicente Madrigal, senior director of sales and
marketing, Mexico & Central America, Sol Meliá Hotels & Resorts.
"The experience manager will explain the new ME by Meliá concept to guests
and attend to their needs." Madrigal maintains that each day of a guest's
stay will have its own special "wow effect."
"The Level" at ME Cabo features Chic and Loft
suites with floor-to-ceiling windows and ocean views. Each room of The Level
will come standard with amenities such as breakfast, rainfall shower heads and
bath jets, CD and DVD players, an extensive library of CDs and DVDs,
surround-sound speakers, iPod adaptors and connectivity docking stations. Those
without iPods may request a pre-set iPod with more than 900 songs to use
throughout their stay. Superior suites have a large multi-level private terrace
and outdoor Jacuzzi.
"Our best rooms are the three Loft and three Chic
Suites," says Raul Petraglia Fabrega, managing director of ME Cabo.
"Our Energy Suites, which are also part of The Level, are also very
special. These are decorated in high energy orange colors, and have a sun deck
and Jacuzzi shared by the neighboring suite, making these suites particularly
attractive for party lovers."
Standard room features at the resort include free Wi-Fi,
CD/DVD player, 26-inch interactive plasma TV, 300-thread- count linen and
products by Aveda.
The Living Room is a private lounge that serves as the
social center of The Level, where guests can relax and enjoy signature
cocktails through room-service delivery, a state-of-the-art home theater,
computer work stations and Internet service.
The Passion Club Restaurant & Lounge at ME Cabo offers a
variety of experiences, including a patio with sea views and a neon-lit outside
lounge with daybeds near a fire pit. All guests of the hotel are offered
complimentary access to the recently launched Nikki Beach, featuring poolside
Opium day beds, DJs and live musical performances. Nikki Beach was described by
the London Observer as "the sexiest place on earth."
The 7,036-square-foot YHI Spa at ME Cabo will include
fitness, hydrotherapy and relaxation centers. The
has a YHI Moves Studio with an outdoor movement garden and special group yoga,
tai chi and Pilates classes. A
features a native Temascal sweat lodge and an outdoor cascade shower. The
of signature spa treatments utilizing materials from the region such as the
ME Cabo will have a meeting facility with 1,300 square feet
of meeting space and a capacity of up to 110 guests.
The resort is a 45-minute drive from
The hotel has views of Land's End and the
and is within walking distance of Cabo San Lucas' shops and restaurants. Los
Cabos beaches are notorious for their riptide; ME Cabo is situated on Playa el
Médano, a beach protected from the strong currents of the
"It's true that we don't promote ME Cabo to kids,"
says Fabrega. "But if a family has an understanding of the hotel, they can
then decide if it's for them. Families are certainly welcome."
The travel agent liaison at ME Cabo is Fabrega; he can be
reached at [email protected] or by calling 011-52-624-145-7800.
Sol Meliá Hotels & Resorts
The ME by Meliá Customer
The psychographic profile of the ME by Meliá customer is not
based on age. "For me the buzzword is connectivity," says Madrigal.
"Our guests are people who like to be connected. They like good music, a
nice restaurant—they like to relax, but they also desire options for fun and
Madrigal notes that ME by Meliá is not a brand targeting the
lower end of the market. "These are not cheap hotels," he says.
Earlier this year, the ME by Meliá brand launched its resort
product with ME Cancun. The third property in the new portfolio will open in
The company is also considering a ME by Meliá in