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Passworld Set to Open at Club Med Cancun YucatanApril 23, 2007 By: Mark Rogers Travel Agent
Club Med fine tunes its appeal for teens and tweens
Several years ago, Club Med made a real splash with its debut of The Ramp at Club Med Punta Cana, a multi-million-dollar attraction targeted towards teens, a segment that often gets overlooked. While all-inclusive resorts have a great record marketing to couples, families and groups, teenagers had a tendency to fall through the cracks.
Club Med, however, continues its teen focus with Passworld
at Club Med Cancun
set to open May 1. Club Med Cancun
re-opened last November after $24 million in renovations, having been
reinvented as a family resort.
Twelve Club Med resorts worldwide have adopted the Passworld
concept, with each location having a unique theme and atmosphere. The Ramp had
a skateboarding focus, with the roof of the facility functioning as a
skateboard half-pipe. The Passworld at the Club Med Cancun
Each Club Med Passworld is designed to give teenage
vacationers an independent, safe environment to meet and socialize in, with
tailored activities for their age group such as theater, sound mixing, jewelry
making and graffiti art classes.
Club Med designates Passworld as being a separate physical
space for teens to call their own. No adults can come in, except Club Med
staff, known as G.O.s. While some of the activities are high-tech, some are
refreshingly low-tech. Each Passworld has a mailbox section, in which each teen
guest has a designated mail box. Teens can leave each other messages and
photos, and in essence communicate and flirt without feeling like they're being
put on the spot.
Passworld participants are supervised in two separate age
groups, 11 to 13 years and 14 to 17 years. Club Med plans to eventually roll
out the Passworld concept to all resorts that accommodate families. Trained and
certified G.O.s supervise all organized activities. Adolescents may also
socialize at Passworld during their free time when no supervised activities
take place. Juniors' Club Med and Club Med Passworld are open during school
holidays and when large numbers of teens are booked in the resort.
Essential Link: Club Med 800-CLUB MED, www.clubmed.us
Mexico Resorts Update
• Real Resorts Announces Agent Incentive
Real Resorts has announced a "More for 4" travel
agent incentive program to promote the launch of The Royal in
This new incentive program rewards travel agents for booking by providing a $50
bonus for every four consecutive nights or more booked at the newly built,
luxurious, adults-only, all-inclusive, all-suite Royal property located in the
Cancun hotel zone.
Guests also receive a guaranteed one category upgrade for
reservations made through June 30. This incentive is applicable on new bookings
through wholesalers or bookings made directly through Real Resorts. Some
restrictions may apply. E-mail [email protected] for a booking
form and additional information.
• Barcelo Building
Fifth Luxury Hotel
Barcelo Hotels & Resorts announced the addition of a
fifth luxury hotel at its all-inclusive Barcelo Maya Beach Resort in
Riviera Maya. The all-suite Barcelo Maya Palace Hotel is scheduled to open at
the end of 2007. All 756 junior guest suites will have ocean or garden views
and large patios or balconies. The Barcelo Maya Beach Resort provides guests at
the Barcelo Maya Palace Hotel access to 20 restaurants and bars, a new
Mayan-influenced/European-style spa, a conference center that can accommodate
groups of up to 1,680 guests and more than a mile of
beach. Call 800-BARCELO or visit www.barcelo.com.