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Central Holidays Reports Strong Growth in Guided ToursJanuary 11, 2011 By: George Dooley
Central Holidays reported a 15 percent year-over-year (2009-10) growth in bookings overall and a 30 percent increase in bookings for escorted motorcoach packages. The latter revealed a marked shift in consumer demand for guided tour packages from previous years, where independent packages and rate-driven deals were all the rage, according to the tour operator.
"We are very pleased to report this growth in 2010 and the momentum of bookings continues to increase as we start 2011," said Fred Berardo, president and CEO of Central Holidays. "The feedback that we have received from agents and travelers alike about their experiences with Central Holidays has been positive and enthusiastic. We are proud that over 80 percemnt of our travelers are repeat customers or referred by past travelers."
Central Holidays presents Motorcoach Escorted Tour programs throughout Italy, Spain, Greece, Turkey and Egypt – including seven escorted programs to Italy alone. Central Holidays said it provides the largest selection of cruise packages in Italy, Greece and throughout the Mediterranean than any other specialty operator.
"We have also seen a significant increase in bookings of our Escorted Motorcoach Packages. Over the years, the 'guided vacation' concept has evolved and Central Holidays is pleased to be at the forefront of this new generation of touring – we've thrown the tired misconception of European Tours from decades ago... ‘If it’s Tuesday, we must be in Venice'...out the door. Today's European escorted tours feature more time at leisure to explore on one's own; they visit not only the most famous places but also off-the beaten path towns and villages; and many include exclusive experiences like: cooking classes, private museum visits, vineyard tours; plus so much more… with an average of almost three nights in each city." said Berardo.