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American Express Launches Family Program

September 15, 2009 By: George Dooley

American Express has launched Destination Family, a program that provides money-saving benefits and offers specifically tailored to family travelers.  Exclusively available to American Express Cardmembers when booking travel through American Express Travel, the program offers distinct family-focused benefits with renowned hotel, tour, cruise line and car rental partners. The program features such bonuses as kids stay and/or eat free, up to 50 percent off second hotel rooms, on-board cruise credits, free car seats, and a host of other amenities.

The Destination Family program includes some of the travel industry’s best known and family-friendly brands, American Express says.  Participating partners include: Hyatt Hotels & Resorts, Omni Hotels & Resorts, American Express Vacations, Royal Caribbean International, Norwegian Cruise Line, Regent Seven Seas Cruises, Avis, Budget and Hertz.

“Family vacations are an important tradition that even in these tough economic times people do not want to give up and now they don’t have to,” said Audrey Hendley, vice president of marketing and strategic partnerships, Consumer Travel, American Express.  “We’re hoping that this collection of family-friendly benefits and savings will help our Cardmembers afford that family vacation and enjoy it even more with extra amenities.”

Cardmembers can take advantage of the Destination Family program by calling American Express Travel at 866-297-2488.  In addition to enjoying Destination Family deals and discounts, families can tap into American Express’ roster of Family Travel Specialists to help plan and book their vacations, American Express says.

These specialists, who are listed on, have unique training and expertise in arranging family vacations and delivering enriching family travel experiences for every budget.  They specialize in customizing destinations and itineraries to meet the needs of all family members.


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