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Holland.com Expands into New Media

April 9, 2009 By: Jena Tesse Fox


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The Netherlands Board of Tourism and Conventions has launched the Amsterdam Mobile Guide—a new, free iPhone application available now in the Apple App Store. Anyone with a mobile web browser can also view the Amsterdam Mobile Guide at http://us.holland.com/mobile.

The Amsterdam Mobile Guide provides iPhone users with images and regularly updated information on Amsterdam’s most popular attractions, including museums, restaurants and bars, hotels, shopping and more. Whether a visitor is planning a trip or already in Holland, the Amsterdam Mobile Guide points travelers to “must-sees” in Amsterdam while providing easy ways to contact any of the nearly 200 venues of interest by phone, email or the web, directly from the application. Helpful features such as Google Maps and the GPS “Near Me” function assist travelers in finding their way around Amsterdam in real-time, making it easier than ever to navigate Amsterdam’s historic canals and shopping districts.

For new visitors, the Amsterdam Mobile Guide includes thoughtfully designed itineraries specific to an 8-, 48-, or 72-hour trip to Amsterdam. Travelers can create their own itineraries on the go by setting personal preferences and choosing from categories like entertainment, attractions, gay and lesbian, night life, shopping, restaurants and architecture to create a unique Amsterdam experience. Users can get more detailed information on all the features of the Amsterdam Mobile Guide at http://us.holland.com/iphone.

In conjunction with the release of the Amsterdam Mobile Guide, the Netherlands Board of Tourism and Conventions uses many other social media outlets to inform visitors. Follow @VisitHolland on Twitter (www.twitter.com/visitholland), become a fan of Holland on Facebook (www.facebook.com/pages/Holland/159835975250), view and add photos to the SeeHolland Flickr ([email protected]) account, listen to music on Visit Holland’s Blip.fm (http://blip.fm/visitholland) page and join Holland on Tumblr (http://freshdutchviews.tumblr.com) to get the latest news on Holland travel tips, events, culture, design, fashion and more.

In addition to the Netherlands Board of Tourism and Convention’s social media pages, visitors to Holland can continue to find a wealth of information at www.holland.com/us.



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