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Avis Enhances PGA Tour “Player of the Month”

March 21, 2012

Avis Rent A Car and the PGA TOUR have redesigned the PGA TOUR’s “Player of the Month” award program. The monthly honor, now titled the PGA TOUR Player of the Month presented by Avis, will for the first time put the fans in the game as they vote for their favorite player at PGATOUR.COM. The winner will receive a $50,000 contribution to their designated charity.

“Like Avis, the PGA TOUR is committed to recognizing extra effort and giving back to the community,” said Jeannine Haas, chief marketing officer for Avis Budget Group, parent company of Avis. “We’re excited to relaunch the Player of the Month program and bring millions of PGA TOUR fans closer to the game while supporting the players’ charities.”

Now through February 5th, fans can vote online at PGATOUR.COM for the first of eight awards to be presented in 2012. The player with the most votes will be named the PGA TOUR Player of the Month.

“Avis, known for its ‘We try harder’ spirit, is the ideal partner for this program,” said Rob Ohno, senior vice president of corporate marketing at PGA TOUR. “We’re delighted to bring this spirit to life while engaging our fans to voice their opinion and vote on who is most deserving for the Player of the Month honor.’’

The PGA TOUR Player of the Month presented by Avis, builds upon Avis’s recent marketing partnership with the PGA TOUR. Last month, the two entities signed a new multi-year agreement that provides Avis with the opportunity to promote its products and services to millions of golf fans around the world through PGA TOUR telecasts and media assets. In addition to prominent Avis logo placement on the LED scoreboards at PGA TOUR tournaments, the program includes business development opportunities for Avis and unique promotions. Avis is featured on the official PGA TOUR website and has tie-ins to television programming and national advertising opportunities in print and broadcast channels.

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