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How Spring Break 2007 Is Shaping UpFebruary 19, 2007 By: Joe Pike, Camie Foster Travel Agent
Images of college students, bathing suits, and beer cans
dotting the beach usually typifies one's notion of Spring Break. True, that is
a significant part of Spring Break, and it's what most students have in mind
when booking a trip with a travel agent. However, Spring Break can also be
lucrative for travel agents honing in on family and multi-generational travel.
Janice Bykofsky, a travel consultant for Rainbow Travel
has been arranging Spring Break vacations for years, particularly for groups
and families. As such, she focuses on these types of booking for Spring Break,
which can bring in more lucrative commissions.
"We look at Spring Break a bit differently,"
Bykofsky says. "It's not just the college kids going to drink; it's the
families, friends and groups—and more and more destinations are beginning to
cater to that."
as one of the more inviting Spring Break destinations, especially Cancun, Los
However, she says that while these cities for years have been deemed magnets
for hedonistic college kids, over the years they have looked to cater to more
upscale clientele. Stateside, she notes that South Padre Island in south Texas
still attracts a big Spring Break following.
Cruising has also cornered a portion of the Spring Break
market, especially the seven-night variety itineraries. Bykofsky booked eight
such cruises this year for Spring Break, all families.
She also notes that while Spring Break usually falls
sometime in March, clients begin formulating plans and making bookings as far
back as August.
Trends for Students
For the most part, spring break business is steady at Funjet
Vacations, says Tom Brussow, director of regional marketing. "We still
have spring break space—hotel and air—available," he adds. "The prime
travel dates and hotels may be limited because of inventory, but there are
still deals to be had."
Meanwhile, at Blue Sky Tours, booking pace for Spring Break
is similar to the pace last year, says Dennis Odom, vice president.
"Prices are higher because this is high season," he notes, "but
there is still good availability on all islands and in all categories, from
budget to luxury."
"I still don't think Spring Break [travel] has been the
same ever since [the disappearance of American Natalee Holloway in
The Travel All-Stars Company and Joystar's top-producing home-based travel
agent for 2006. "It really made parents think twice about letting their
kids go away on their own."
Schmier says, however, those who are going away for the
popular party vacations aren't exactly going anywhere new. Although Schmier
says he doesn't book a lot of Spring Break vacations, he says when he hears
other travel industry professionals talk about it, the same destinations
usually come up—Florida, specifically Daytona and Fort Lauderdale; the
Caribbean, including Aruba and Jamaica; and Mexico, specifically Cozumel and
Cancun. Schmier, says, however that Los Cabos is also becoming popular.
As for any impact from the tightening earlier this year of
passport requirements, Funjet's Brussow says the operator has not seen more
bookings to domestic destinations, specifically
compared with bookings to international destinations.