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Holiday Inn Opens in Waikiki

November 17, 2010 By: Jena Tesse Fox

The Holiday Inn flag is once again flying atop a Hawaii hotel with the rebranding of the former Ohana Waikiki Beachcomber to the Holiday Inn Waikiki Beachcomber Resort last week. A Hawaiian blessing was held to mark the transition and to welcome Hawaii’s only Holiday Inn-branded hotel.

Outrigger Enterprises Group and InterContinental Hotels Group first announced the licensing agreement in August and have been working together over the past two months to ensure a smooth transition.

For Holiday Inn, the addition of the Holiday Inn Waikiki Beachcomber Resort to its global portfolio is part of the brand’s $1 billion relaunch, which was established to create a more contemporary brand image, improving quality and driving consistency across the global portfolio. With more than 3,400 hotels and 430,000 guest rooms around the world, the sheer magnitude of the Holiday Inn relaunch is unmatched in hospitality history.

Last year, Outrigger completed a $30 million renovation of the hotel that resulted in comfortable accommodations designed to reflect the unique environment and culture of the area. Improvements included modern, revitalized guest rooms, as well as a newly revamped pool, lobby, fitness room and porte cochere.

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