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Betsy O’Rourke To Run Royal Caribbean's MarketingApril 10, 2009 By: David Eisen
Royal Caribbean International has named Betsy O’Rourke senior vice president of marketing, a position whereby she will be responsible for the cruise line's overall marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. She will report to Adam Goldstein, Royal Caribbean International president and CEO.
"With the upcoming launch of Oasis of the Seas and so many other exciting initiatives on the immediate horizon, we feel that Betsy's impressive history of creativity and proven results will continue the momentum of innovation the brand has created," said Goldstein.
O'Rourke has more than 25 years of marketing and communications experience, most recently serving as senior vice president of marketing and communications for Wyndham Worldwide, where she was responsible for developing corporate marketing programs and overseeing media relations. Previously, she served as senior vice president of marketing for the Travel Industry Association of America.