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New Carnival Ads Debut This WeekJanuary 4, 2010 By: David Eisen
Don't adjust your TV set—those are new Carnival ads you are seeing. Beginning January 4, Carnival Cruise Lines debuts a new advertising campaign featuring three new spots which again speak to the brand’s existing “Fun For All. All For Fun” tagline. Each spot features the song “Bang the Drum” by Todd Rundgren.
Additionally, Carnival will be the exclusive cruise line advertiser during the 2010 Winter Olympic Games with the new spots running throughout 17 days of the Olympic broadcast period on the NBC, MSNBC, CNBC and USA networks.
The first TV spot showcases the fun of a Carnival cruise through the eyes of a teenager who watches as her father leaves his email, computer and cell phone behind, getting lost in the joys of dancing, poolside shenanigans and family fun, Carnival-style.
Another spot, “Gangway,” captures the moment of transformation that happens to a Carnival guest when he/she crosses the bridge and goes from land to sea, leaving the everyday worries and routine of today back onshore.
“Everybody In” celebrates the one-armed photo -- that photo everyone wants to be in, so someone ends up holding the camera with one arm while posing with the group -- all with the goal of highlighting the feeling of fun that is true to the Carnival experience.
“The new work does a great job of portraying the social and participatory nature of the Carnival vacation experience, capturing those moments that make our cruises so uniquely memorable and enjoyable for our guests,” said Jim Berra, chief marketing officer for Carnival Cruise Lines.
The spots will begin airing in a wide variety of programming such as "Today Show," "Good Morning America," "The Office," "Modern Family," "NCIS: LA" and "The Mentalist."