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Surging Forward: Crystal Reports Robust Booking Numbers

October 21, 2009 By: David Eisen

It looks like consumers are really taking to Crystal Cruises’ reduced and value-added pricing. The luxury line has reported a 70 percent increase in new bookings over the last four weeks. Additionally, Crystal reports more than a 100 percent increase in booking revenue for 2010 versus the same time last year.

Crystal is chalking its success up to its new 2010 pricing with Two-for-One fares, All Inclusive - As You Wish spending credits, and a price guarantee for all cruises plus free air for most cruises and free business-class air for Penthouse accommodations on European cruises. These offers were announced on September 21. Crystal says the new pricing resulted in an average of 8.3 percent lowered cruise-only pricing and nearly a 20 percent reduction on some Mediterranean cruises.

Crystal Cruises also just published its 2010 Cruise Guide and expects to have 2010 Cruise Atlases in the marketplace within a week.


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