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World's Largest Cruise Night Set for October 14August 12, 2009 By: David Eisen
Circle October 14 on your calendar; the date is CLIA's "World's Largest Cruise Night (WLCN)," the single biggest cruise promotion of the year, designed to help agents sell more now and set the stage for 2010. Agents can register beginning August 13 for in-store and virtual special events, or both.
"This has been a tough year but CLIA lines and travel agents have responded brilliantly by pulling together to promote the exceptional value of cruise vacations," said Terry Dale, CLIA's president and CEO. "The efforts have paid off, consumers are responding and now's the time to keep the momentum going."
Marking its fifth consecutive year, the night is the centerpiece of National Cruise Vacation Month, highlighted by CLIA member cruise lines partnering with travel agencies to produce a broad range of special events and promotions, both online and in-store, that showcase the value of cruise vacations.
"Throughout the year we've seen consumers responding strongly to the outstanding value offered by CLIA member lines for cruises in every part of the world and in every price category," said Bob Sharak, CLIA's executive vice president.
In 2008, over 4,000 agents participated in WLCN events and online Virtual WLCN promotions estimated to have generated almost 43,000 bookings, $41.4 million in sales and nearly $5.4 million in commissions.