Font size: A A A A
Home > Owners and Managers
Related topics: Owners and Managers,city hotels, Consortia, marketing, Mid Atlantic

Signature Expands "FIRST" Marketing Program

August 13, 2014 By: Newswire Travel Agent

new yorkSignature reports the continuation of its new ‘FIRST’ hotel sales marketing program to drive sales and generate awareness for major re-openings of existing hotels or distinctive, soon-to-open properties. The next hotel to be featured in Signature’s ‘FIRST’ program is the Loews Regency New York Hotel.

The hotel is the flagship of Loews Hotels & Resorts brand and re-opened earlier this year following an extensive revitalization and investment of over $100 million. The transformed property features 379 guest rooms, including 59 suites.

RELATED: Signature Expects Record Numbers for 2014 Sales Meeting

Said Jim McPartlin, managing director of Loews Regency Hotel: “It is an honor to have been selected, and we look forward to working with Signature’s superb network of agencies.”

Ignacio Maza, Signature’s executive vice president said Signature clients will enjoy exclusive privileges, including breakfast for two daily, a $100 spa credit, confirmed upgrade at time of booking, and more. "We have an ambitious plan under way to support the re-opening of this landmark New York hotel, including electronic and print consumer marketing, communications, sales training for our travel consultants, and more.”


What do you think of this $type?

This comprehensive guide begins at Alfava Metraxis and ends at Doctor Who Magazine wins the ACE Press Award 0 Following its record breaking ABC figure earlier this year, Doctor Who Magazine had cause for further celebration at the 2014 ACE Press Awards held viagra bedeutung online apotheke at the Museum of London. This may take a second or two.

By Newswire | August 13, 2014
The next hotel to be featured in Signature’s ‘FIRST’ program is the Loews Regency New York Hotel. Find out what agents can expect from the property.