Carnival Cruise Line’s recently redesigned cruise search on www.carnival.com has received a Digiday Signal Award in the Best Sales Automation Tools & Platform category. The redesign, named “Fun Voyage,” was completed by the Miami–based office of SapientNitro, a division of Publicis.Sapient.
The Digiday Signal Awards, now in their second year, recognize technology platforms that bring efficiency, effectiveness, and creativity to the media and marketing processes of brands, agencies and publishers. The winners will be recognized at the Digiday Awards gala Nov. 17, in New York City.
Christine Esteve, vice president, e-commerce for Carnival Cruise Line, said that following implementation of “Fun Voyage,” itinerary views on the site increased by 50 percent.
The new “Fun Voyage” booking experience starts by enabling visitors to make broad filter selections at the beginning of their search. The platform immediately presents the visitor with results in the form of large destination photos that draw them into the cruise experience. The next step communicates the value of a Carnival cruise by detailing each itinerary with photos, relevant information about destinations, shore excursions by port, onboard experiences specific to the chosen ship, stateroom options, and available dates.
For guests who are farther along in their research, Carnival focused on three additional enhancements:
- A search bar that remembers previous searches.
- A new filter option that enables searching based on price range for easier budgeting,
- Integrating the popular “red star cruise deals feature” that highlights rates with added value in the pricing grids.
The enhancements enable visitors to more quickly find previous searches and select a stateroom type within the pricing grid.