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Postcards From the RoadJuly 16, 2007 By: Ruthanne Terrero Travel Agent
I'm almost certain that by the time you're able to take that
well-earned vacation, you're not really planning on thinking about work, but a
top travel agent I recently met with told me that she always sends postcards to
her clients when she travels, either to let them know that they should visit
the particular destination she is in, or to remind them that they need to start
planning their next vacation when she is back in her office.
Like so many practical ideas, this one seemed incredibly
brilliant. Just the other day I realized that a real postcard with a stamp from
a foreign land on it still holds a certain amount of magic for me. It happened
when I received one from a writer whom I had assigned to cover a certain area
The photo, of one of that country's amazing coastlines, was of course beautiful
and I found myself stopping everything I was doing to stare at it and to
imagine myself in that scene. The message on the back of the card was brief:
The journalist thanked me for the assignment and told me when she'd be
returning home to write the story.
How simple and yet how special was this communication? It
certainly meant more than all of the e-mail clutter I receive every day, in
fact, it reminded me of how thrilled I was when, as a child, I would receive a
postcard from someone on vacation. It was so incredibly exciting to realize
that the card had originated from somewhere far away and that I was now holding
it in my hands.
Although your dispatch to your clients might not be one of
the "wish you were here," variety, you can certainly take the
opportunity to enchant them and to let them know that as a responsible advisor
you are thinking of them. Furthermore, as a good salesperson, you should
definitely take the opportunity to invoke in them the passion to travel, with
your guidance, in the near future.
While you're clearly not about to take your entire client
list and spend your afternoons on a bench along the Grand Canal pasting postage
stamps on photos of Venice, I suggest you do carry along the addresses of a
select number of strong candidates who might want to enjoy la dolce vita in the coming months. The other group of communiqué
recipients should be those whom you want to impress with your travels; they're
the clients who always look you straight in the eye when you're proposing a
trip to them and ask, "But have you
been there?" What better way to prove you're a world traveler than by
spending a mere few euros on a card and a stamp?
Speaking of being practical, have you started planning your
clients' Christmas holidays yet? If you have customers who must be in the same
resort every year, it's imperative that you make that booking now. Travel
agents I spoke with months ago told me that many of their clients called them
right after January 1 to rebook their next holiday vacation. Don't put yourself
in the position of having to scramble to find rooms at the last minute. Speak
to your clients now about it. In fact, that's another reminder you can inscribe
on that postcard you send from