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Puerto Vallarta Targets Business Travel With Restructured CVBJuly 22, 2014 By: Newswire
Puerto Vallarta is stepping up its outreach to business travel by restructuring its CVB.
The entity will be headed by executive director Miguel Andres Hernandez, who served as president of the Puerto Vallarta’s Hotel Association Tourism Board from 2010 to 2012, and GM of Puerto Vallarta’s Garza Blanca Preserve, Resort & Spa from 2009 to 2012. The CVB will promote tourism development in the region and act as a liaison between international and local businesses and governments as a way to facilitate and attract international meetings, conferences, events and incentive travel to the city.
The Puerto Vallarta Tourism Board has been promoting the city’s infrastructure in the business travel market as part of its promotions and public relations campaigns. As a result, Puerto Vallarta is currently in an alliance with the Mexico Tourism Board, participating in conferences and events such as AIBTM, IMEX and MPI in 2013 and this year and becoming an MPI Preferred Partner in April.
The CVB will take these initiatives further by providing meeting planners a direct contact to work with when bringing events and programs to Puerto Vallarta. Hernandez and his team will be able to offer presentations on the destination’s infrastructure and offerings, support and answer RFP’s, provide welcoming collateral and assist in obtaining permits within the city and support from local, State and Federal governments for bigger conferences or events.
This year the destination will once again be holding Vallarta Meetings, Puerto Vallarta’s special educational trip for US and Canadian meeting planners, from November 10-15. To learn more on this initiative agents can visit http://www.visitpuertovallarta.com/vallarta-meetings
New Promotions Manager
At the same time, the destination has named Eduardo Paramo as its new director of promotions where he will be in charge of developing and implementing a destination promotion strategy across the many markets the destination is targeting, including Canada, the United States, Mexico, South America and Europe.
Paramo has over 15 years of experience in travel and tourism, promoting destinations and hotels across Mexico with quantifiable results. He has also been instrumental in creating alliances with key international entities such as AAA, Trip advisors and Leading hotels of the World, and local and federal government representatives. Paramo Eduardo was born in Mexico City and is a graduate of the University of Guadalajara and likewise held several courses focused on managing potential markets for Mexico.