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Eurostar Expands Online; Network Rail Hires New ApprenticesSeptember 18, 2009 By: Jena Tesse Fox
Eurostar is further developing its digital presence by increasing online marketing activity and content, including the launch of a European trip planner to help travelers create and share holiday information and itineraries.
Last month, Eurostar revealed it is developing its “Little break, Big Difference” campaign by launching additional digital, social and conversation media activity. The campaign offers a personal take on Eurostar destinations, exploring four main themes: art and culture, food and drink, music and nightlife as well as fashion and beauty, while promoting its £59 ($96) return fare.
The digital campaign, organized by Fallon and Vizeum, will be predominantly activated by online animated banners called "the yellow button," that invite viewers to try an online ‘little break’ around one of the above themes, but will also be reinforced by press adverts that feature real Twitter quotes from those who participated.
A dedicated social platform, www.littlebreakbigdifference.com, has also been created together with social media agency We Are Social, encouraging people to further explore these themes and book their little break. Visitors can post their comments and tips once they’ve returned. As part of the campaign, Eurostar has also invited influential bloggers on dedicated themed day trips, giving them a chance to share their experience with their own readers.
Meanwhile, 233 aspiring engineers this week joined Network Rail’s advanced apprentice scheme, part of the so-called “rail revolution” that will see $57 billion invested in the railway over the next five years.
With this year’s intake, Network Rail has hired over 1,000 apprentices since its launch in 2005 and will train a further 1,200 over the next five years.