AMA Waterways has tapped Bruce Rosenberg as its new vice president of marketing. He will be based at the company’s Chatsworth, CA, headquarters and report to the line’s president and CEO Rudi Schreiner.
“[Bruce’s] marketing expertise, broad travel industry knowledge and established relationships will assist our efforts to work closer with our travel agent partners and deliver exceptional guest experiences on all our vessels,” said Schreiner.
Rosenberg’s travel experience spans 25 years and includes brand marketing, product development and distribution. He’s worked for such companies as Hilton Hotels, Continental-Eastern Airlines and Pleasant Holidays.
AMA operates river cruises in Europe, Russia, Vietnam and Cambodia. It’s fleet consists of the MS Amadolce, the MS Amalyra, the MS Amacello, the MS Amadante, the MS Amalegro and the MS Amadagio. The MS Amabella will join the fleet in 2010.