ASTA, Korea Tourism Organization Promote Next IDE

After characterizing the inaugural International Destination Expo (IDE) in Prague as "a wonderful week," ASTA President and CEO Kathy Sudeikis and Korea Tourism Organization officials, including President and CEO Jong Min Kim, held a press conference on Friday to promote the 2007 event, which will be held March 25–29 in Jeju, Korea. "This week has set a path for next year's IDE," said Sudeikis, who praised Jeju as a top up-and-coming destination in Asia for American tourists and honeymooners. Kim added that Jeju was fully ready to host such an event, having held the 53rd PATA conference recently. At the IDE in Jeju, agents will be able to become destination specialists on Jeju, as well as on Seoul. Post-tours will feature China, Japan, Vietnam, Bangladesh, the Philippines, Thailand and India. Airfres will be available starting at $300 from San Francisco, officials said; and Sudeikis added that just on Friday, more than 100 delegates attending the Prague IDE had registered. The Korea Tourism Organization said that a total of 2,000 delegates, including agents, journalists and suppliers, are expected.

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