Avoya Travel, an American Express Travel Representative, launched a new marketing campaign: "Life with Avoya." The first component in the new marketing campaign will be the introduction of a Life with Avoya video.
The video features a look into the life of actual Avoya Independent Agency owners and showcases the advantages that their affiliation with Avoya provides to their business and lifestyle, including Live Leads, professional reputation, and American Express Travel benefits.
The video and messaging will be carried across email and digital media, as well as Avoya's website (www.joinavoya.com) starting in July.
With Avoya experiencing 30% growth in sales last year, Life with Avoya demonstrates how agency owners and agents can use Avoya's technology and key features to run their business successfully and flexibly.
Highlighted? Viewers will see how the agency is able to claim Live Leads, speak with new clients and make bookings in Avoya's Agent Power technology system, even while away from their home office.
David and Cindy Locke, co-owners of Seize the Sea, an Avoya Independent Agency in south Florida, were selected for the video because Avoya believes they exemplify the lifestyle and success possible with Avoya. Since affiliating in 2004, the husband and wife team have dramatically grown their business, achieving notable success and many prestigious accolades.
In 2013, the Lockes produced over $5 million in sales, while still making time to travel on five cruises and visit more than 14 countries.
"It is important for us to show first-hand how travel professionals have increased their incomes beyond their expectations and created a flexible lifestyle by affiliating their Independent Agency with Avoya Travel," said Jeff Anderson, executive vice president of Avoya Travel.
"We continue to experience record levels of new independently owned and operated agencies joining our growing network," said Anderson.
To view Life with Avoya video please visit: http://www.JoinAvoya.com/AvoyaAdvantage/index.html