Caribbean Marketplace 2007 is taking measures to reengineer its event in favor of more responsible, conscious business practices among organizers and attendees. Organizers have implemented a plan of operations to neutralize the negative environmental impacts of the event with measures including the use of energy efficient equipment and the recycling of paper, plastic and aluminum waste. In addition, the Caribbean Hotel Association and the Caribbean Alliance for Sustainable Tourism are working with the Aruba Hotel & Tourism Association's environmental committee and Aruba's Parke Nacional Arikok to plant trees and other vegetation in an effort to offset carbon emissions generated by conference attendance. The conference, scheduled to kick off on Sunday, January 14 and runs through Tuesday, January 16 in Aruba, will gather some 900 tourism representatives from 36 Caribbean destinations.