With Caribbean Week less than a month away, Travel Agent spoke with Hugh Riley, marketing director of the Americas for the Caribbean Tourism Organization (CTO), to find out what agents, operators and consumers can expect for the event that kicks off June 9 in New York and runs through June 17.
Riley, in his fifth year as head of the CTO, says the event is technically in its 37th year, but the Caribbean Week that industry representatives know today—a week full of events, meetings and fairs to promote the warm weather hot spot—is entering its fifth year.
"Caribbean Week in
Before Riley took over, the week consisted primarily of private meetings. Now, the event consists of everything from weddings to sporting events to music and encouraging participation from both the public and private sectors.
"We learned that the more exciting it is, the more imaginative the event is, the more people will get involved," Riley says.
For more information on Caribbean Week, visit www.caribbeanweekny.com.
Here's a sneak peek of what the week has in store for anyone looking to participate:
Celebrity Cricket Match
A Celebrity Cricket Match will take place at the Floyd
Bennett Field in
Caribbean Gospel Brunch
Themed "Caribbean Culture on the Sound," the
Caribbean Gospel Brunch will feature performances by
Caribbean Celebrity Chefs
The work of
Town Hall Meetings
On June 11,
The South Street Seaport will be the site of the Caribbean
Fair from 11 a.m. to 6 p.m. on June 12. Booths staffed by CTO countries and
private sector partners will display promotional materials, indigenous products
and other items representative of the
Beach Volleyball Tournament
As a prelude to the First Annual Caribbean Beach Volleyball Championship
on Nov 3-4 in Puerto Rico, there will be a series of qualifying matches from
June 16 to June 17 at the end of the week in
Caribbean Media Marketplace
The Caribbean Media Marketplace will take place from 4 to 7:30 p.m. on June 13 at the New York Marriott Marquis. This event is aimed at providing CTO member governments, the Caribbean Hotel Association and private sector exhibitors the opportunity to interact with writers and other professionals from the trade and consumer press.