NBA star, Earvin "Magic" Johnson will provide the opening address for this year's cruise3sixty, the Cruise Lines International Association (CLIA) annual conference at the Greater Fort Lauderdale/Broward County Convention Center March 30 to April 1. Besides his talents as a basketball star, Johnson is chairman and CEO of Johnson Development Corporation and Magic Johnson Enterprises, which recently started the Magic Johnson Travel Group, a travel agent initiative and franchise network based in Miami. At the conference, Johnson will offer cruise3sixty attendees his perspective on motivation and reaching goals.