Cruise Planners, an American Express Travel Representative, has announced its has earned a spot on Entrepreneur’s Annual Franchise 500 List for the fourteenth consecutive year.
Below are some of the new technology programs rolled out for franchise success, which Cruise Planners said helped secure the No. 1 ranking in the travel category:
CP Insights: Cruise Planners believes in and has invested in solutions that incorporate economic, demographic and behavioral segments in data mining to target the right client at the right time with relevant promotions, sales and marketing pieces.
CP View: Another new tool helps agents match sailings and itineraries with special audiences based on customer data, sales trends and consumer behavior. The goal is to serve up clients that would be ideal targets – with a few clicks in the Cruise Planners system; a marketing communication is created to generate new business.
Automated Email Confirmations: Cruise Planners agents can simply email any reservation from hundreds of vendors and have the fields instantly input into the back-end business management system to help Cruise Planners travel agents get paid faster and with less manual entry.