Trafalgar Tours on Wednesday announced Robert Friedman as the executive vice president of sales. Friedman, who began his position this week, most recently served as regional vice president of Royal Caribbean Cruises. He's also held executive positions with such Fortune 100 companies as Pepsi-Cola and Mattel Inc. Friedman will head more than 30 sales staff, with a focus on raising agent awareness about Trafalgar and expanding on the tour operator's agent centric e-learning programs on Trafalgar's web site. He can be reached at 714-937-4960 or via e-mail at [email protected]. Visit [www.trafalgartours.com].
