At a recent press conference at the 27th Annual United States Hispanic Chamber of Commerce (USHCC) National Convention & Business Expo, Hilton Hotels Corporation announced that it has become "Founding Corporate Partner" of the Hispanic Hotel Owners Association (HHOA). Hilton received the exclusive sponsorship designation by providing initial funds required for the association's formation and preliminary development. The formation of HHOA is a direct result of Hilton's minority franchise development outreach seminar "Hospitality 101." The seminar, which educates minority entrepreneurs on the basics of hotel development, was piloted by Hilton and has become a "best practice" in minority franchise development outreach across the industry.
