Letter to the Editor

I always enjoy your column—but the article in the July 30, 2007 edition (Sell Me Something, Please!) was special to me—for many reasons!

My youngest daughter is a vet in San Diego, and I intend to share this article with her. Your words are so true for *all* small businesses. That receptionist—or the person greeting the clients—is one of the most important positions in the company. A sparkling greeting and a warm welcome must come before demonstrating professional excellence.

Thank you for your thoughtful commentary.

Michelle Morgan, CTC President, Signature Travel Network Marinadel Rey, CA