NCL Corporation is restructuring its North American sales department. As a
first step, Scott Rogers, NCL's senior vice president of marketing and sales,
promoted Terri Burke, formerly NCL's director of key accounts, to a new
position of vice president of business development. Burke will report to Rogers. The new NCL sales
department structure redistributes executives into three core groups-business
development; sales, strategy and planning; and charter, meetings and
incentives. Burke will lead the business development team, including Wayne
Peyreau, director of field sales, Joe Jiffo, director of national accounts, and
a replacement to be named to lead Key Accounts replacing Burke. In addition,
Burke's area will develop future business opportunities with increased focused
on home-based agents and new emerging retail business models. Clark Reber,
director of sales planning will continue to lead the sales, strategy and
planning team and he will report directly to Rogers. Strategy and Planning will support
the business development group by creating and managing training programs,
events, promotions and tools for travel agents as well as shepherd continued
growth of travel agency loyalty programs and the NCL President's and Captain's
Clubs. Inside Sales will expand its focus to become a "one stop" shop
for both travel agents and field sales, handling questions and issues regarding
business on the books. Inside Sales is going to evolve and alleviate the need
for the district sales manager to be involved in non-selling activities, said Rogers. The charter,
meetings and incentives team will continue to be led by Marianne Schmidhofer,
who now reports directly to Rogers.