In a letter to the travel industry, Roger Dow, president and CEO of the U.S. Travel Association, introduced a new online site, www.TravelGreen.org, focused on promoting sustainable tourism. Created by U.S. Travel and American Express, the new site will help agents and the industry understand sustainability and share ideas. A section of the new site focuses on travel agents role in sustainability.
“As the industry directly engaged in bringing the world together, it is critical for the travel community to embrace initiatives that ensure sustainable travel and make appropriate contributions to the environment," said Dow. "Even in the face of strong economic headwinds, advancing voluntary efforts to be more eco-friendly must remain among our highest priorities."
Dow said he believes the site to be the Web's “most comprehensive site for travel professionals to learn more about travel and the environment, and the enormous number of ways travel businesses are already stepping forward to responsibly address this critical issue.”
“At the same time, we will better be able to demonstrate to policymakers that we are already engaged in changing the ways we do business in order to positively impact the environment," he said. "By proactively taking action now, we can ensure our industry's continued success.” Dow said.