A new agreement between Resolve Digital and the American Society of Travel Agents (ASTA) aims to provide professional web site evaluations to ASTA members worldwide. A web site evaluation is a fast, cost-effective way to improve a site's performance, says Resolve Digital, a San Francisco-based Web design firm. The process starts with a 24-point questionnaire that encourages agents to strategically think about their web site by first defining their business goals and target audiences. At the conclusion, a web evaluation report describes the problem areas and offers recommendations.
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