Results! Travel, a major travel franchise, has announced a preferred supplier relationship with MLT Vacations, which includes the brands of Worry-Free Vacations, NWA WorldVacations and Continental Airlines Vacations. The relationship began in January and provides all Results! Travel members with enhanced commission levels. It will also entail a marketing element consisting of special offers that Results! Travel members will be able to provide to their clients. MLT Vacations will also participate in the trade show at Results! Travel’s National Meeting on Saturday, September 26, 2009, in Nashville, TN.
“Focused selling is where we all need to direct ourselves going forward,” said John Risner, general manager of Results! Travel. “None of us can afford to be a little bit important to everybody. To put it bluntly, that model just doesn’t pay anymore – whether you’re an agency or whether you’re a supplier. That’s why this preferred relationship is so important to our members. Likewise, with our members’ targeted sales efforts, we want to make this relationship beneficial for MLT Vacations as well.”
Risner explained how the new relationship works in conjunction with Results! Travel’s 10-Point Business Preparedness Plan, unveiled in September 2008. “To our members, we have driven home the crucial importance of marketing their business despite the economic slowdown, and they are responding by taking advantage of generous preferred supplier offers in these early weeks of 2009. With our leadership and encouragement, our member agencies refuse to take a ‘wait and see’ attitude about what might happen in the coming months and are further ensuring the success of their businesses by proactively working with the marketing tools and materials we provide to them, thanks in part to the generous contributions of preferred suppliers like MLT Vacations.”
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Results! Travel is part of The Travel Franchise Group, comprised of franchised brands including Travel Leaders (formerly Carlson Wagonlit Travel Associates), Cruise Holidays, Results! Travel and SeaMaster Cruises, as well as Custom Destination Marketing Solutions. MLT Vacations, one of the largest providers of vacation packages in the United States, manages multiple package vacation brands, including NWA WorldVacations, Worry-Free Vacations, and Continental Airlines Vacations.
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