Gary Gerbino will join Seabourn Cruise Line as its new vice president of marketing effective Jan. 15. The position is a newly created post following the line's recent agreement to build two new ships for delivery in 2009 and 2010. Gerbino, who previously oversaw CLIA's external communications as vice president at M. Silver Associates, will be responsible for all consumer and trade marketing efforts for the Americas, including advertising and collateral development.