Starwood Launches Agent Program, Web Site

Starwood Hotels & Resorts has unveiled StarwoodPro, a global program and new way for travel agents to conduct business with the hotel operator. The first prong of the program is the new web site, which provides deals, rates and product information across all nine brands. There is even a "click to call" feature. Starwood's new web site

"We are going to be delivering tools where agents will be able to develop their business and skill sets," said Chris Austin, Starwood's vice president of global customer partnerships, leisure and luxury sales. "We created a focused program, which gives agents the opportunity to learn about the brands. It will help drive greater business."

Starwood will also launch a Travel Professionals Curriculum and new rewards program in early 2008. Agents can contact Chris Austin at chris.austin@starwoodhotels.com to learn more.