Tauck CEO Announces New Brand at Luxury Travel Expo

Dan Mahar, CEO of Tauck, just announced at the Luxury Travel Expo that the tour operator is is launching a new brand in January. Tauck Culturious is geared toward active baby boomers and will engage clients with destination rich experiences that focus, for example on food and wine. Tauck last launched a new brand in 2003 when it created its Tauck Bridges product for families.