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Tools and Tricks of AgentsJune 6, 2016 By: Vacation.com
This is the sixth in a series of fictional stories that we find new travel agent Tammy in as she learns more about the day-to-day challenges of selling travel.
This time we find Tammy and veteran agent Marge discussing how they can be more productive as agents and make themselves shine to clients.
Marge: Did you hear that The Travel Institute has designated 2016 as “The Year of the Travel Professional”?
Tammy: Woo hoo! Let’s hear it for travel agents! We should think of ways we can let our clients and everyone else know what we’re worth and how we can help them create the perfect vacation.
Marge: I’m going to begin by planning to network more. I sometimes forget that wherever I go, I should be telling people about the power of travel agents and all we can do. I’m going to start by asking our local chamber of commerce about any upcoming events that I can be a part of.
Tammy: Wow! I love that you’re going “old school” with face-to-face interaction. I think I’m going to stick to my social media outlets. Here’s a great idea and you can use it too on your Facebook page…since it’s “The Year of the Travel Professional” let’s do something similar with “30 reasons in 30 Days as to Why Travel Agents are Your Travel BFFs.” We can list another reason each day for 30 days. We can do it on Twitter, too.
Marge: We can use that idea to increase our public relations and publicity efforts, as well. We often forget that the media can offer free ways to spread the word about our business if we offer our expertise as an official spokesperson. I can reach out to the local newspaper, radio, and television stations and see if the “30 Reasons” idea is something they’d like to feature. With your enthusiasm, I think you’d be a great spokesperson for the agency, especially for any television or radio spots.
Tammy: Yes, of course, I want to be on television! I think we can also use our marketing tools to toot our own horn as you would say. Let’s send out emails and create flyers to mail locally that tell our current and prospective clients about the power of travel agents. “The Year of the Travel Professional” rocks!
Belong to an organization where members inspire each other
Connecting with people in person who have similar interests is a great way to meet the right kind of clients for your leisure travel business. And when you want to take that to the next level and explore the world of meeting your “client match” online, Vacation.com provides the perfect outlet to match your specialties and interests to those of travelers looking for someone to plan their next vacation. We drive travelers to our member profiles through significant investment in SEO, SEM and original content. Visit www.joinvacation.com to learn more.
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This article is brought to you by Vacation.com, and was produced in partnership with Travel Agent Central’s sales team. Travel Agent Central’s editorial team played no part in developing the article.