Vacation.com has made enhancements to its Engagement marketing program. Vacation.com members may now include prospective clients on preferred partner e-mail promotions. Throughout 2014, members can participate in more than 150 Engagement e-mail promotions, including Disney for the first time.
Engagement delivers supplier offers to clients through targeted e-mails; it also integrates re-targeting capabilities with the e-mail distributions. That helps maximize the exposure of exclusive travel offers.
This technology keeps each preferred partner’s offer in front of the traveler as they surf the Web during their daily activities.
“The Engagement program has been a tremendous success for us and our supplier partners, but we needed to take that next step," said John Lovell, president, Vacation.com. "By adding the component of prospective clients to our targeted e-mails, we will entice even more consumers to take advantage of what Vacation.com member agencies have to offer to them."
Vacation.com (www.joinvacation.com) is a travel services marketing organization and Lovell described the organization's Engagement program as "all about helping our members grow their business."
To have prospective clients included within the Engagement e-mail campaigns, e-mail addresses must be collected from either the Vacation.com member’s agency website or via an opt-in, sign-up form.
However, the direct mail component of Engagement will remain entirely comprised of existing clients. Prospective clients will not be included in the direct mail promotions. More than 75 direct mail promotions are planned this year.
“Having Vacation.com’s Engagement program...to market to prospective clients is very exciting,” said John Latimer, a Vacation.com member from Scottsdale, AZ. “I receive instant gratification knowing that special offers are being sent, driving existing clients – and now prospective clients – to my agency. Engagement is a one-of-a-kind program.”