The St. Lucia Tourist Board and David’s Bridal, a popular U.S. bridal and special occasion authority, announced a strategic, year-long multichannel campaign designed to promote St. Lucia as a preferred destination for honeymoons and destination weddings.
“David’s Bridal, widely recognized among consumers with more than 60 years of expertise in the market, is an ideal partner to spread the message about Saint Lucia’s offerings as a leading honeymoon and destination wedding location,” said Nerdin St. Rose, vice president marketing and sales for the St. Lucia Tourist Board, in a written statement. “This partnership will enable us to share our island with a highly valued market at a critical stage in their event planning.”
The partnership, running throughout October, will promote St. Lucia as the ideal destination for honeymoons and destination weddings through a series of print advertisements, in-store literature distribution in all major markets as well as online promotions including banner ads, e-newsletters and shared travel e-mails.
Couples also have the opportunity to enter to win an all-inclusive honeymoon getaway to Cotton Bay Village in Saint Lucia upon registration at www.stlucianow.com from now until October 20.
Visit www.stlucianow.com and www.davidsbridal.com.