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St. Maarten Names Interim Director of TourismJuly 7, 2011 By: Joe Pike
St. Maarten Minister of Tourism Franklin Meyers has announced the appointment of May-Ling Chun as the interim director of tourism, replacing Regina LaBega, who was appointed managing director of the Princess Juliana International Airport.
Chun brings 20 years of marketing and tourism experience to the position of director of tourism having served as regional manager for the St. Maarten Tourist Office in New York and director of operations at St. Maarten's Oyster Bay Beach Resort.
She is currently owner and managing director of Innovative Marketing Creations, N.V. in St. Maarten. Chun has been a member of the St. Maarten Hospitality and Trade Association (SHTA) for 11 years and currently is the association's second vice president/director of marketing.
As the regional manager of the St. Maarten Tourist Office in New York, Chun was responsible for increasing market share from the U.S., overseeing sales efforts across the country, developing yearly marketing strategies, maintaining close relationships with tour operators, participating in tradeshows and sales calls, planning fam trips for trade and media groups, implementing coop marketing programs and developing airlift programs.
LaBega's move to managing director of Princess Juliana Airport comes after 12 years in the role as director of tourism for St. Maarten. She leaves a department that has a successful track record of achievements under her direction over these years.