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Continental to Sell Seats with Extra Legroom

March 4, 2010 By: George Dooley

The airlines unbundling of services continues. On March 17, Continental Airlines will begin to offer customers the option of purchasing, at check-in, premium seat assignments for unreserved economy-class seats that feature extra legroom. Pricing for the premium seats will vary depending on a number of factors, including the length of the flight and market. The Associated Press reports a possible $59 cost on a New York-Houston flight.

"Our customers want more choices," said Jim Compton, Continental's executive vice president and CMO. "Seats with additional legroom are higher-value seats, and we want to offer them to customers who recognize that value."

Depending on the type of aircraft and row, seats with extra legroom provide customers with a minimum of seven additional inches of leg space. Customers will be able to purchase these seats at or at the airport kiosk during the normal check-in period, beginning at 24 hours prior to departure of the first flight in an itinerary.

Continental's OnePass Elite frequent flyer members and their traveling companions will be able to continue to assign themselves seats with extra legroom in economy class without charge.

Continental joins several other U.S. and international airlines -JetBlue and US Airways among them -in offering customers the option of purchasing premium seat assignments.



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