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Montage Deer Valley Joins Virtuoso Before Launch

June 15, 2010 By: Kirk Cassels

park city luxury skiThe Montage Deer Valley does not open until December, but it's already off to a solid start. Virtuoso has added the 220-key luxury property to its Virtuoso Preview group, joining The Chatwal New York, the Armani Dubai and the St. Regis Bahia Beach-Puerto Rico as an exclusive program for marketing and networking of selected up-and-coming hotels.

Sitting on a 8,300-foot perch near the top of Empire Canyon’s summit with views of the  peaks of the Wasatch Front, the resort is less than five minutes from Main Street in Park City, UT and a 40-minute drive from the Salt Lake City International Airport. Accommodations feature 154 guest rooms and 66 suites and residences, ranging from one to four bedrooms. The property will offer signature dining in two venues; outdoor pool and whirlpools; outdoor terrace and fire pits; a gastro-pub featuring bowling lanes, billiards, darts room and vintage games; retail shops and heated underground parking. Montage Deer Valley will also include a 35,000-square-foot spa plus 17,000 feet of event space for executive meetings, weddings and special events.

Virtuoso Preview was created to provide properties in their pre-opening stages access to the marketing and networking assistance that contributes to a successful launch. Participation in Virtuoso Preview will allow Montage Deer Valley to position itself through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences and access to Virtuoso’s travel advisor members. 

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