Not all of the travel information Millennials view on social media is from friends and family. Increasingly, Millennials follow and interact directly with travel destinations or service providers on social media, significantly more than members of older generations do, according to MMGY Global's 2015 Portrait of the American Traveler.
From vacation planning, to destination and travel service provider selection, to sharing travel experiences, social media are now an intrinsic part of the Millennial vacation planning and taking experiences.