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South Africa's Two Leading Cities Join With National GeographicApril 18, 2012 By: Danielle Stepongzi
Cape Town Tourism and Durban Tourism have joined forces with National Geographic to create a unique urban tourism marketing campaign.
For a period of 14 months, beginning April 2012 until June 2013, the integrated campaign will feature both Cape Town and Durban across all National Geographic platforms including TV segments and magazine editions, online editorials and a social media and digital campaign.
In a world where cities, rather than countries, are the true players in a competitive global economy, culture is extensively being recognized as a facilitator of economic and urban progress. A city’s culture and liveability is key to generating the creative environment that attracts the investors and talent needed to stimulate economic development. With 70 percent of South Africa’s tourism product situated within the country’s urban areas, the National Geographic campaign will focus on iconic tourism attractions as well as unexpected experiences and hidden gems within each city.
The campaign will showcase the diversity and multiculturalism of both cities and tell unique stories about the destinations through the eyes of citizens.
Some of the locations to be featured will include Marine World, the Victoria Street Market, Gandhi's house, Boulders Beach, District Six and Table Mountain.