Alicia Diez

Alicia Diez

Valerie Wilson Travel
New York City

“Alicia is an anchor in Valerie Wilson Travel’s house leisure team. Her capacity to continually learn new product is astonishing. Her dedication to the supplier relationship is unique and her client retention is top-notch.” That’s Kimberly Wilson Wetty, co-president of  VWT on Alicia Diez, who left her banking career 27 years ago to join the agency. Diez trained directly with agency founder Valerie Wilson and pays that privilege forward by training new advisors of the firm, which is celebrating its 35th anniversary this year.

Europe, South America, customized high-end itineraries and soft adventure are her specialties and Wetty says Diez’s passion for traveling and learning new destinations is contagious to those around her.

“I’ve cultivated a fabulous global network of relationships with owners and general managers of world-famous luxury hotels, as well as owners and CEOs of companies providing high levels of standards in travel,” says Diez, who took in $1.4 million in sales last year. “These enhance my clients’ experiences with personal touches.”

A proud feat was orchestrating a trip for three families, comprising 15 people, ages 11 to 68. It started in Paris and went to Italy, Greece and Turkey. Diez set up private sightseeing to special sites, private boat excursions to small coves in Greece and Italy, scavenger hunts in ancient cities, and exotic dining experiences. “I was very pleased that everyone in the group had such a positive and memorable experience,” she says.

Providing positive experiences and great memories is actually a selling tool for Diez, because it means happy clients send referrals to her. “I also send existing clients articles and travel-related links to keep them informed of new and fascinating places. This plants a seed and fosters conversation regarding future travel plans,” she says.

Alicia Diez