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Carnival Names Senior VP/Chief Marketing Officer

November 7, 2008 By: Travel Agent Central Contributor

Carnival Cruise Lines has named Jim Berra its senior vice president and chief marketing officer. In this newly created position, Berra will oversee all of the company’s advertising programs, marketing communications and public relations. He will also oversee all digital efforts, including the audience and site development for Berra will join Carnival on November 10 and will report to Ruben Rodriguez, the company’s executive vice president of marketing and guest experience.

“Jim brings wide-ranging experience in all facets of marketing and advertising,” Rodriguez said. “His expertise in loyalty programs, direct marketing and digital marketing in particular will be a tremendous asset to our company as we continue to build the Carnival brand. Carnival has many exciting events and developments taking place over the next few months and Jim’s creative and proven brand-building strategies will be of great benefit to these efforts.”

Prior to joining Carnival, Berra spent the three years at Rodale, Inc., most recently as senior vice president and general manager for Rodale Interactive, where he led the development and marketing of the company’s online businesses. Rodale is a global media company that publishes health and wellness lifestyle magazines including Men’s Health, Prevention, Women’s Health and books such as New York Times bestseller "An Inconvenient Truth" by former Al Gore.

Prior to that, he was at Starwood Hotels & Resorts for seven years holding various managerial marketing posts, including senior vice president of customer marketing and strategic alliances where he oversaw Starwood’s customer relationship management, loyalty programs, and strategic alliances. Berra started his career at Hyatt Hotels & Resorts serving in a variety of marketing positions.

Berra was named one of Travel Agent’s Rising Stars, as well as a Top 25 Marketer by HSMAI.  He has also received the Industry Impact Award by Inside Flyer Magazine, and was included in BrandWeek’s list of Next Generation Marketers.

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