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Preferred Hotel’s Selects Sabre Hospitality

October 15, 2009 By: George Dooley

Preferred Hotel Group, a global leader in the hospitality industry with more than 700 members in over 75 countries, has selected Sabre Hospitality Solutions to provide complete distribution marketing and technology for its members. All five of its brands, Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels and Historic Hotels of America to will adopt Sabre’s SynXis Central Reservation System (CRS) in 2010.

“After exploring various options in the market, we chose to partner with Sabre Hospitality Solutions based on their ability to fulfill the very unique needs of our independent hotels, as well as our overall brand requirements,” said John Ueberroth, chairman and chief operating officer, Preferred Hotel Group. “We were truly impressed with the experience and innovation of the team at Sabre Hospitality Solutions, and their ability to support Preferred as we provide our members with outstanding sales, marketing, and distribution services worldwide.”

Preferred Hotel Group will exclusively use the SynXis CRS for connectivity to the GDS, Internet Distribution Systems (IDS), and bookings coming from their branded web sites using the Guest Connect booking engine. The agreement, which makes Preferred Hotel Group one of the largest brands in the Sabre Hospitality Solutions portfolio, also gives Preferred Hotel Group access to all Sabre Hospitality Solutions marketing products including online advertising, GDS merchandising, and media products in addition to award-winning Website design and Internet marketing services.

 “With its history of excellence, we are honored to be selected by Preferred Hotel Group as their exclusive distribution and marketing partner,” said Felix Laboy, president and general manager of Sabre Hospitality Solutions.

“Combining all of Sabre’s hospitality businesses into one unit means we can offer hotel groups of all sizes the expertise and support they need in a single portfolio of solutions and services. Winning Preferred’s business validates this new direction and proves our leadership in the industry.”

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