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Sol Meliá Reinvents Itself as Meliá Hotels InternationalJune 3, 2011 By: Adam Leposa
Spanish hotel company Sol Meliá has changed its name to Meliá Hotels International in an effort to highlight the brand’s expanding international focus.
“With this new name,” explains CEO Gabriel Escarrer, “we will combine the legacy of Sol Meliá, such as its portfolio of brands, its know-how, its service culture and its human talent, with the aspiration of becoming a point of reference for international tourism.”
Escarrer unveiled the new name today while ringing the opening bell at the Palacio de la Bolsa de Madrid (Madrid Stock Exchange). Later, in a speech to investors, stakeholders and members of the media he revealed the company’s new Strategic Plan for 2012 through 2014. During this period the company plans to focus on globalization, develop its hotel management capacity and focus on sustainability. Toward this end they have restructured the company to include two new business areas: Asia Pacific and Real Estate. Asia Pacific will focus on growth in Asia while Real Estate will attempt to maximize return on company assets.
Escarrer ended the speech by describing his company’s aspiration toward “earning a position amongst the world's leading hotel companies and being seen as a world leader in excellence, responsibility and sustainability.”