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Swiss Hotel and Spa RebrandsNovember 4, 2009 By: Jena Tesse Fox
As of November 16, Solís Cambrian Hotel & Spa in Adelboden, Switzerland is re-branding and will be known as The Cambrian, A Member of Design Hotels.
Despite the name change and new marketing association with Design Hotels, the property will continue to be managed by The West Paces Hotel Group, the luxury hotel management group established by Horst Schulze, ex-CEO of The Ritz-Carlton, which owns the Capella Hotels and Resorts and Solís Hotels and Resorts brands, and also manages a number of independent properties like The Cambrian.
As an independent hotel, the 71-room (including 24 suites) Cambrian will focus on using more and more local produce and products. For example, fresh regional food is to be offered in all the F&B outlets, while wood and slate from the Bernese Oberland will give the hotel interiors a “gemütlich” (snug, cosy) feel with a modern touch.
The Cambrian offers a wide range of personalized and unique activities, such as visits to local suppliers or guided walks and mountain bike tours.
In the hotel itself, The Cambrian will introduce small, but significant changes that provide a more personal touch, such as the provision of “Cambrian cookies” throughout a guest’s stay, the Cambrian Hour (when free cakes are served every afternoon) and woollen blankets on the terrace, so that guests can sit outside and admire the views.