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Recent Articles By: Bruce Serlen

Social Media Is Social Media Really Useful for Sales?
September 2, 2013

It’s great for communications, but how useful is it as a sales tool?

Lia Batkin Survey - Hiring Millennials Can Boost Agency Sales
September 2, 2013

Attracting Millennial agents can be just as challenging as attracting Millennial clients.

Social media and the luxury travel Achieving Sales Via Social Media
August 19, 2013

Jetset World Travel Owner Julia Douglas shares her top social media tips.

family at the beach How Multigenerational Travel Is Changing
August 13, 2013

Shifting demographics and destination preferences are changing the face of multigenerational travel, according to research from Luxury Travel Exchange International.

travel agent Hiring Millennials Can Boost Sales for Travel Agencies
August 2, 2013

Few luxury travel advisors disagree that an agency benefits from having Millennial advisors on staff to work with Millennial clients, especially as those born in the 1980s and 1990s begin to move up in their careers and accumulate more personal wealth.

Lauren Maggard and Julia Douglas in the courtyard of The Elysian Chicago. Digital Marketing - Can Travel Advisors Achieve Sales Through Social Media?
July 23, 2013

Jet Set World Travel Owner Julia Douglas talks social media strategy.

ultra luxury exchange 2013 Social Media - Communications or Sales?
July 15, 2013

Like most service businesses, luxury or otherwise, travel agencies are finding social media to be an important communications tool. But several travel advisors who met last month at Questex’s ULTRA Luxury Exchange conference in Miami questioned social media’s usefulness as a sales tool.

hyatt 48 lex An Update on Hyatt Hotels
June 20, 2013

The company is aggressively moving forward with a brand known simply as “Hyatt.”

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