Ruthanne Terrero

Digital marketing tips for travel supplier companies.

I’m just back from the Ataway Exchange, a digital marketing conference where presenters in the online marketing space shared their expertise with an audience of marketers from travel supplier companies and destinations. Here are the top digital marketing insights I took away for you.

Does your agency's homepage focus on selling travel experiences?

Some Travel 101 tips to help you book a memorable resort vacation for your clients.

Do not desert your Facebook or Twitter accounts because you’re bored with them or have found they just don’t bring you any business. These accounts, just like your website, are another front door to your agency.

Consumers care about consistency, and successful companies like Uniqlo are careful to train their employees to treat customers in just the right way.

Want to learn how to take your clients' summer vacation experience to the next level? Travel Agent rounds up advice on upselling itineraries, managing a family's needs and keeping it flexible.

We spoke with Frits van Paasschen, president and CEO of Starwood Hotels & Resorts, for his perspective on why the company is focusing on Europe now.

Factors that go into making or breaking a hotel’s reputation.

Downturn facilitates upgrades at existing properties, meaning better products in the market.