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Air Canada Signs with AmadeusJanuary 31, 2011 By: George Dooley
Amadeus and Air Canada announced a contract extension that will allow the airline to continue using Amadeus' technology to power its consumer and agency websites. Under the terms of the new contract extension, Air Canada's global call center and airport operations will be bolstered by Amadeus' technology.
Amadeus noted that Air Canada has a presence in 15 countries and a website that features flexible travel date searches, ‘à la carte’ ancillary services, third party ancillary products such as insurance, and services including re-booking and upgrades.
Air Canada’s website, www.aircanada.com, also offers a pricing system that allows customers to customize their travel experience by choosing only the options that they wish to pay for, Amadeus said. Amadeus' e-Retail booking engine and Flex Pricer faring could allow Air Canada to provide transparency to its travelers while increasing yield for the airline.
“We have worked in close partnership with Amadeus since 2004, and its flexible approach has allowed us to bring new technologies and techniques to market for the benefit of our customers," said Lise Fournel, the CIO of Air Canada, "By extending our relationship further, we plan to continue our leading role in e-Commerce, developing new techniques and applying the latest technology to meet our commercial objectives — while offering an intuitive online experience for our customers.”
"Air Canada has demonstrated its commitment to innovating online since the early days of the commercial internet. The pace of innovation is paramount for all airlines in order to bring airline brands to new markets, improve online sales and exceed the expectations of increasingly sophisticated online shoppers," said Dwayne Ingram, executive vice president of the Americas for Amadeus. "Amadeus has worked side by side with Air Canada during the implementation of online enhancements, including ancillary service sales and advanced merchandising techniques. We are fully committed to continuing this work and being flexible when supporting Air Canada’s future objectives."